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Nestlé Seeks Advice On Digital Transformation From Young Mentors

September 17, 2015: 12:00 AM EST
Nestlé believes that its older employees need to better grasp today’s social media trends and technologies if the company is ever going to reach younger generations like Millennials. So what better way to educate those C-level executives – and speed the company’s digital transformation – than by a “reverse mentoring” plan involving social media-savvy young people? The CEO of Nestlé’s Germany division, Beatrice Guillame-Grabisch believes the initiative will help its executives understand “different perspectives from different generations.” Guillame-Grabisch herself has a female mentor in her twenties.
Natalie Mortimer, "How Nestlé is tapping into the millennial mind by embracing reverse mentoring", The Drum, September 17, 2015, © Carnyx Group Ltd
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