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Morrisons Plans To Launch Own Line Of Fresh Sandwich

November 3, 2015: 12:00 AM EST
Supermarket company Morrisons said it plans to launch its own line of freshly made sandwiches. Part of the company’s efforts to grab a share of the expanding food-to-go market, the planned launch will involve training around 1,000 staff to make and sell 3 million sandwiches each year. Morrisons said this move would make it the first of the big 4 supermarkets to compete with high street “designer” sandwich chains.
Martyn Leek, "Morrisons takes on fresh sandwich chains with own offer", BakeryInfo.co.uk, November 03, 2015, © William Reed Business Media Ltd
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