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More US Consumers Buying Private Label Grocery Products, Study Shows

June 12, 2014: 12:00 AM EST
In the United States, 98 percent of shoppers buy private label food or cleaning products, compared with 96 percent in 2013, according to data from market research firm Market Force Information. Results of the grocery study revealed only a small percentage of consumers are not aware of private label brands and the same number say they never purchase them. Also, 78 percent of respondents said their primary grocery retailer offers private label dairy products, with 60 percent of customers saying they buy private label dairy products most of the time or always. According to Market Force, 26 percent of shoppers buy private label cleaning products most of the time or always, an increase from 23 percent in 2013.
"Private Label Groceries Growing in Popularity, According to Market Force Study 95% of shoppers buy private label dairy products at least some of the time ", Market Force , June 12, 2014, © Market Force Information, Inc
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