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More Men Shop For Groceries But Not Happy About It, NPD Says

November 12, 2014: 12:00 AM EST
In the United States, men account for 41 percent of primary shoppers, according to NPD's “The New Grocery Shopper” report. Data from the market research firm revealed men who are 18 to 34 years old are most likely to see grocery shopping as a chore. Male shoppers who say that shopping is a chore are “conscientious shoppers” and they see shopping as a serious responsibility, and prepare a shopping list most of the time. Complaining male shoppers spend around 56 minutes doing their shopping, four minutes shorter than female shoppes and male shoppers who like spending time at the grocery store, NPD said.
"More Men Are Grocery Shopping But They Do So Grudgingly, Reports NPD", NPD Group, November 12, 2014, © The NPD Group, Inc.
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