More Digital Buyers In India Buy From Digital Stores Daily, Study Reveals

In India, 12 percent of digital buyers said they shop online or via digital channels on a daily basis in 2015, an increase of 33 percent compared with data from 2013, according to research from the Retailers Association of India and PricewaterhouseCoopers. Data also revealed 39 percent of respondents said they do digital shopping on a weekly basis, compared with 31 percent in 2013. Results of the survey revealed 16 percent of digital shoppers made in-store purchases daily, compared with 15 percent in 2013.