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Mobile Commerce Growth Pushes Legacy Retailers To Innovate And Be Nimble

April 30, 2016: 12:00 AM EST
Growing consumer use of mobile commerce is forcing the largest retailers in the United States to change the way they do business. Legacy retailers Macy's, J.C. Penney, Kohl's, Wal-Mart, and Target are leading the market's push for mobile commerce, according to Bloomberg Intelligence senior retail analyst Poonan Goyal. For Wal-Mart, digital sales growth added 20–30 basis points to the retailer's same-store sales for more than 10 quarters. Macy's owns the market's best mobile app in terms of technicality, while J.C. Penney saw mobile traffic grow 25 percent and conversion jumped to 60 percent in the fourth quarter of 2015.
Barbara Thau, "How Mobile Commerce Is Changing The Face Of The Nation's Biggest Retailers, From Wal-Mart To Macy's", Forbes, April 30, 2016, © Forbes Media LLC
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