Mobile Commerce Accounts For Bigger Part Of Ecommerce In China, Analysts Report

Mobile sales accounted for almost 50 percent of ecommerce sales in China in 2015, according to eMarketer. Data from Analysys International Enfodesk revealed mcommerce accounted for almost two-thirds of retail and consumer-to-consumer ecommerce sales in China in the fourth quarter of 2015, an increase of 55.5 percent from the previous quarter. In 2016, eMarketer predicts retail mcommerce sales in the country will grow 51.4 percent, accounting for 55.5 percent of retail ecommerce sales in China for the year.