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Men Make Most Of Grocery Buying Decisions In India, Study Reveals

September 24, 2015: 12:00 AM EST
In India, men make about 80 percent of decisions when households buy groceries, according to a study conducted by IMRB International for Facebook. Data revealed men make about 86 percent of decisions when it comes to buying skincare and haircare products, 84 percent for oral care products, and 79 percent in household care products. Covering 6,000 shopper groups consisting of one or more shoppers inside 48 stores in cities, including Mumbai, Delhi, and Bengaluru, the study also surveyed 1,700 men online.
Sounak Mitra, "Nearly 80% of grocery shopping decisions taken by men, says study", Livemint, September 24, 2015, © HT Media Ltd.
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