Meijer Expands Home Delivery Service Across Midwestern Market

Retailer Meijer is expanding its home delivery service across the Midwestern market. Meijer's move follows the success of a test of the service in the Detroit area where more than 65,000 orders for home delivery were received by the company. Mejier, in partnership with Shipt, offers the membership-based service with $99 annual subscription fee and offers unlimited free grocery deliveries on orders worth more than $35. Meijer president Rick Keyes said the company learned many lessons from the Detroit test, including the demographic groups that used the service.