McDonald’s Experiments With Fast-Food Versions Of Regional Favorites

A TV chef in San Jose, Calif., helped McDonald’s develop a fast-food variation of a local sandwich – snow crab on sourdough – that features crab meat, seasoned mayo, romaine lettuce and tomato slices. The company said the new sandwich is part of an ongoing strategy to incorporate regional flavors in new menu items, at least in the greater San Francisco Bay area. McDonald’s called an earlier experiment – Gilroy Garlic Fries – an “overwhelming success.” If the snow crab trial is a similar triumph, the company will offer it in the rest of its 250 eateries in the area. [ Crab Sandwich, image credit: © McDonald's ]