McDonald’s Corporate Turnaround Plans Anger Franchisees

A survey of McDonald’s restaurant franchisees has found many disgruntled by the marketing and promotional moves the company has made to regain customers and boost sales. Sales have improved – thanks in part to the all-day breakfast gambit – but franchisees complain their profit is down because they’ve been forced into a “price war” with competitors. The company recently introduced a ”McPick 2” promotion offering two of four menu choices for $2. It pleases customers, but angers franchisees.