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McDonald’s Corporate Turnaround Plans Anger Franchisees

January 20, 2016: 12:00 AM EST
A survey of McDonald’s restaurant franchisees has found many disgruntled by the marketing and promotional moves the company has made to regain customers and boost sales. Sales have improved – thanks in part to the all-day breakfast gambit – but franchisees complain their profit is down because they’ve been forced into a “price war” with competitors. The company recently introduced a ”McPick 2” promotion offering two of four menu choices for $2. It pleases customers, but angers franchisees.
Hayley Peterson, "McDonald's new plan to dominate fast food is angering some franchisees", Business Insider, January 20, 2016, © Business Insider Inc.
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