McDonald’s Big Logistical Leap: Quarter Pounders With Fresh Beef

After successfully testing the use of fresh beef Quarter Pounder burgers cooked to order in more than 400 of its restaurants in Texas and Oklahoma, McDonald’s announced it will roll out nationally over the next year. To accomplish this massive change, the company has secured the cooperation of Lopez Foods and other beef suppliers who will deliver fresh, rather than frozen, ground beef patties. The company said it “received overwhelmingly positive feedback from customers and employees” during the Oklahoma and Texas market tests and the decision to go national represents “a watershed moment.” The Quarter Pounder line includes the classic Quarter Pounder, the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, the Quarter Pounder with Cheese Deluxe and Signature Crafted Recipe burgers.