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Max Factor Collaborates With Blippar To Bring Interactive Buying Experience To Retail Stores

April 22, 2016: 12:00 AM EST
Max Factor partnered with visual browser Blippar to create an interactive buying experience for cosmetics shoppers. According to the beauty brand, each of its products is interactive, coming with curated content designed specifically for the particular product. Consumers can download the Blippar app into their smartphones, then scan the product or its barcode. Shoppers can then access unbiased ratings and reviews from eRetailers, which can help them in making purchasing decisions.
Fiona Briggs, "Max Factor launches interactive cosmetics in partnership with visual browser, Blippar", Retail Times, April 22, 2016, © RetailTimes.co.uk
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