Majority Of Latino Millennials Shop At Hispanic Supermarkets, Nielsen Study Reveals

Among Hispanic millennials, who make up 21 percent of the total millennial population in the US, 61 percent say they have shopped at Hispanic supermarkets at least once over the past year, according to “Shopping For My Culture,” a Nielsen Hispanic Grocery Survey covering the period June 30 to July 21, 2015. Results of the survey revealed language is a major deciding factor whether young Latinos shop at culturally specific stores. In Los Angeles, 74 percent of Latino millennials are shopping at Hispanic grocery chains. Also, although 46 percent of LA Hispanic millennials are English-dominant, almost 60 percent of them shop at Hispanic retail stores.