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Major British Retailer To Enrich Bread Products With Vitamin D

May 30, 2015: 12:00 AM EST
U.K. retailer Marks and Spencer has begun adding vitamin D to its entire line of packaged bread and rolls. The products are prepared using a vitamin D-rich yeast that has been exposed to UV light. The decision came after the company surveyed 2,476 of its customers, finding that 78 percent wanted vitamin D enrichment of food. In addition, health experts have expressed fears about the rise in rickets cases among British children due to vitamin D deficiencies. Marks and Spencer is the only retailer so far to offer vitamin D-enriched bread.
"Vitamin D to be added to M&S bread", BBC, May 30, 2015, © BBC
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