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Macy’s Announces New Technologies For Better Customer Experience And Partnership With Facebook

September 17, 2018: 12:00 AM EST
Macy’s revealed it is integrating new features, including virtual reality and augmented reality, to improve the experience of consumers shopping for furniture and beauty products. Also, the company said it will join forces with Facebook to bring almost 150 ecommerce brands to the retail chain’s The Market @ Macy’s retail platform. According to the retailer, the partnership will offer participating small businesses and ecommerce brands to take advantage of a Macy’s store environment during the holidays. During the Code Commerce On-Location Event in New York City, Macy’s will highlight several technologies, including virtual and augmented reality furniture shopping, augmented reality for beauty, beauty playground, and radio-frequency identification.[Image Credit: © macys.com]
"Macy’s, Inc. Improves Customer Journey With Enhanced In-Store Technology Experiences", Business Wire, September 17, 2018, © Business Wire, Inc.
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