Line Separating Online And Offline Retail Continues To Blur, Report Says

In 2016, the retail market will see several current trends intensify and further shrink the gap between ecommerce and brick-and-mortar retail, according to the report, “US Holiday Ecommerce Preview 2016: Mobile to Fuel Explosive Ecommerce Growth,” by eMarketer. Data from the market research firm predict retailers will adopt improved fulfillment options, local advertising tools, offline attribution, and omnichannel platforms. Also, mobile is helping close the gap between the two segments, a trend forecast to become more pronounced in the 2016 holiday season.