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Lidl Readies Invasion Of U.S. Retail Market

May 12, 2017: 12:00 AM EST
German discount retailer Lidl plans to open its first stores in the US in summer 2017. Earlier in February 2017, the company said it plans to open its first 20 American stores in North Carolina, South Carolina, and Virginia, with 80 more locations to be launched within its first year of US operations. Wal-Mart Stores Inc. is testing pricing strategies in 11 states, seeking to undercut competitors by 15 percent, while German rival Aldi aims to offer prices 21 percent lower than those of its American competitors.
Nandita Bose, "Germany's Lidl prepares to enter U.S. supermarket wars", Reuters, May 12, 2017, © Reuters
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