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Lidl Private Label Products Rated No. 1 In Quality

August 27, 2015: 12:00 AM EST
A German digital consumer magazine has ranked discount grocery chain Lidl’s private label products the “best quality.” The ranking was based on 60 assessments by Vergleich.com and Stiftung Warentest. Lidl’s score of 2.49 – lower scores are better – beat second place Aldi Nord and third place Rewe. Nielsen data show that the market share of private label grocery items in Germany has risen six percent since 2009 to 34 percent of the total.
"Lidl's Private Label Rated 'Best In Germany'", European Supermarket Magazine, August 27, 2015, © European Supermarket Magazine
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