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Lidl Launches Brand Awareness Campaign In Germany

April 21, 2017: 12:00 AM EST
Discount retailer Lidl said it plans to launch a brand awareness campaign in Germany. Featuring an image of a receipt, the campaign aims to highlight the company’s main focus – selling goods at discounted prices. To be launched on April 23, 2017, the campaign will feature a new brand design, as well as a new “sound logo.”
"Lidl Germany Launches New Brand Awareness Campaign", European Supermarket Magazine, April 21, 2017, © European Supermarket Magazine
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