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Leading Retailers Resume Global Expansion Efforts In 2015, Report Says

June 14, 2016: 12:00 AM EST
In 2015, the world's top retailers resumed their international expansion, according to market research group Planet Retail. Data from the company's report "Internationalisation of Retail, 2016," revealed an increase in the number of markets in which the leading players operated, compared with the period 2012 to 2014. Last year, the Top 100 retailers added 27 new markets to their global operations, compared with only 17 in the previous two years combined. Africa and Middle East became a key region for top retailers' international expansion efforts, with the region experiencing the fastest growth rate among all the regions covered by the study. Marke leaders, such as Walmart, Carrefour, and 7-Eleven, are targeting the region. Retailers are also using the Internet and marketplace platforms to launch their international operations without actually setting up physical stores in countries outside their home markets.
"Internationalisation of Retail", The Consumer Goods Forum and Planet Retail, June 14, 2016, © Planet Retail
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