Leading Brands Still More Popular Than Stores' Own Brands Among Australian Shoppers, Study Shows

In Australia, 70 percent of main grocery buyers say they choose their favorite brands when shopping for most things they buy, according to market research firm Roy Morgan Research. Data revealed only 38 percent of respondents buy more stores' own-label products than leading brands, although 47 percent of Australian consumers admit they actively search for a bargain. Aldi customers, however, buck this trend, with 63 percent of them saying they buy more private-label products than well-known brands. Also, 60 percent of Aldi shoppers actively search for bargains, compared with 46 percent of Coles customers, 47 percent of Woolworths/Safeway, and 40 percent of Foodland.