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Lancome, Sephora Join FaceCake's Mobile Search App

April 14, 2015: 12:00 AM EST
Cosmetics brands Lancome, Sephora Collection, and Make Up For Ever are among those featured in FaceCake Marketing Technologies' cosmetic color search mobile application ShadeScout. Highlighting search-related apps as a tool for reaching more consumers, the ShadeScout application allows users to search for their favorite color beauty products using augmented reality, Virtual Try-On features, and built-in purchase solutions. Also, users can upload their photos to virtually try on different shades of their favorite cosmetics products.
Alex Samuely, "Lancome, Sephora get search treatment in FaceCake’s augmented reality app", Mobile Marketer, April 14, 2015, © Napean LLC
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