Kroger Tries Smart Shelf Technology At Ohio Store

Retailer Kroger is installing and testing smart shelf technology at its Cold Spring store on Crossroads Boulevard near Cincinnati, Ohio. Without revealing the cost of developing and installing the technology, the retailer said future applications could include providing nutrition information on demand, as well as allowing shoppers’ smartphones to link up with the shelf. Each of the Edge smart shelf comes with a plastic screen, with a small digital device inside that projects pricing and other data onto the screen. Kroger said it has already tested video and no-motion ads that reportedly boosted sales results.