Kroger Looks To Bolster “Restock Kroger” Initiative With Executive Changes

Kroger announced it is shuffling two management positions to bolster Restock Kroger, a data-drive initiative focused on pricing, personalized communications with customers, and a large revamp of product assortments. The company, the largest collector of food purchase data in the U.S., wants to put that data to competitive advantage as it expands meal- and food-shopping solutions. Thirty-seven-year Kroger veteran Steve McKinney, president of the Fry's Food Stores division, will become senior vice president of retail divisions, effective February 5. Monica Garnes, corporate vice president of produce-floral merchandising, will succeed McKinney as president of the Fry's division. She has been with Kroger for 23 years.  [Image Credit: ©   Kroger ]