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Kroger Continues To Expand Its Clean-Label Product Offerings

January 3, 2018: 12:00 AM EST
Kroger’s “Simple Truth” product line, which are free from more than a hundred artificial preservatives and other undesirable ingredients such as GMOs and antibiotics, is being expanded, the company announced. Simple Truth brand includes more than 1,400 natural and organic products in categories such as grocery, meat, produce, deli, bakery, baby, household essentials and personal care. New Simple Truth products will debut this year that “align with customer trends, including increasingly popular categories like beverage, snacking and non-animal proteins." The company said Simple Truth 3rd quarter sales grew 19 percent.  [Image Credit: © Kroger ]
Alissa Marchant, "Kroger Will Expand Its Simple Truth Lines to ‘Align With Customer Trends’", The Shelby Report, January 03, 2018, © The Shelby Report
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