Kleenex Launches SMS-Based Campaign To Increase Sales At Walmart

Kimberly-Clark’s Kleenex brand launched a marketing campaign aimed at boosting sales in Walmart stores. Created in partnership with Snipp Interactive, the SMS-based campaign encourages consumers to take a photograph of their receipt and text it to a designated phone number. Consumers participating in the promotion receives a $5 reward code for a digital movie platform. Walmart shoppers will see stickers on Kleenex products with information on how to join the promotion.