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Kleenex Launches SMS-Based Campaign To Increase Sales At Walmart

October 30, 2015: 12:00 AM EST
Kimberly-Clark’s Kleenex brand launched a marketing campaign aimed at boosting sales in Walmart stores. Created in partnership with Snipp Interactive, the SMS-based campaign encourages consumers to take a photograph of their receipt and text it to a designated phone number. Consumers participating in the promotion receives a $5 reward code for a digital movie platform. Walmart shoppers will see stickers on Kleenex products with information on how to join the promotion.
Alex Samuely, "Kleenex unfurls SMS-based campaign to drive sales at Walmart", Mobile Commerce Daily, October 30, 2015, © Napean LLC
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