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Keurig Brewing Machine Recall Deemed A Major Setback

December 23, 2014: 12:00 AM EST
Vermont-based Keurig Green Mountain issued a voluntary recall of seven million Mini Plus Brewing Systems after 200 owners reported overheated water escaping from the machines. Ninety of the incidents resulted in burn-related injuries. Analysts said it is a major setback for Keurig, which is in the middle of a major marketing campaign for a new generation of brewing machines, known as Keurig 2.0. The recalled machines sold for about $100 at major retailers, including Target and Walmart. The company’s stock dropped 2.3 percent on the recall announcement.
Annie Gasparro, "Keurig Recalls 7 Million Brewers After Burn Reports", The Wall Street Journal, December 23, 2014, © Dow Jones & Company, Inc.
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