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Japan's Online Retail Market Expected To Grow Significantly, Euromonitor Says

July 8, 2015: 12:00 AM EST
Japan's online retail market is expected to grow 60.6 percent by 2019, after growing 84.3 percent from 2009 to 2014, according to Euromonitor. Japan's e-commerce sector did not boom as immediately as those in other countries, hindered by many consumers' reluctance to buy online. Changes in market conditions and consumer behavior, however, prompted Japanese shoppers to more readily adopt online buying. Data from the market research firm revealed the overall market was valued at 7.03 trillion in 2014. Japan's online market for apparel and footwear grew to 888.7 billion yen, or $7.25 billion, after growing 70.4 percent since 2009. Also, data from Euromonitor revealed companies that sell exclusively online dominate Japan's e-commerce market.
Kelly Wetherille, "Japan Sees E-tailing Boom as Retailers Go Omnichannel", Women’s Wear Daily, July 08, 2015, © Fairchild Fashion Media
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