It Pays To Buy Own-Brand Groceries At Australia’s Aldi Stores

A grocery price survey conducted by an Australian consumer research firm found that a standard basket of own-brand products cost the least at Aldi stores, while leading brand products cost the most at IGA. The average leading brand basket cost $170.54 at Coles and $168.74 at Woolworths. A comparable basket of Aldi brand products cost $102.50, saving 49-50 percent. According to the Choice Consumer Pulse Survey, switching to other budget options where available can save shoppers as much as 59 percent when buying own-brand groceries from Aldi, rather than leading brands at Coles and Woolworths. Independent chain IGA charged 5-7 percent more than Coles and Woolworths for an identical basket of leading brand items. Choice checked110 supermarkets in 33 locations across Australia for its survey.