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It Pays To Buy Own-Brand Groceries At Australia’s Aldi Stores

June 5, 2017: 12:00 AM EST
A grocery price survey conducted by an Australian consumer research firm found that a standard basket of own-brand products cost the least at Aldi stores, while leading brand products cost the most at IGA. The average leading brand basket cost $170.54 at Coles and $168.74 at Woolworths. A comparable basket of Aldi brand products cost $102.50, saving 49-50 percent. According to the Choice Consumer Pulse Survey, switching to other budget options where available can save shoppers as much as 59 percent when buying own-brand groceries from Aldi, rather than leading brands at Coles and Woolworths. Independent chain IGA charged 5-7 percent more than Coles and Woolworths for an identical basket of leading brand items. Choice checked110 supermarkets in 33 locations across Australia for its survey. [ Image credit: © Wikimedia Commons  ]
Rachel Clemons, "Which supermarket has the cheapest groceries?", News release, Choice, June 05, 2017, © Choice
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