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It Pays To Buy Own-Brand Groceries At Australia’s Aldi Stores

June 5, 2017: 12:00 AM EST
A grocery price survey conducted by an Australian consumer research firm found that a standard basket of own-brand products cost the least at Aldi stores, while leading brand products cost the most at IGA. The average leading brand basket cost $170.54 at Coles and $168.74 at Woolworths. A comparable basket of Aldi brand products cost $102.50, saving 49-50 percent. According to the Choice Consumer Pulse Survey, switching to other budget options where available can save shoppers as much as 59 percent when buying own-brand groceries from Aldi, rather than leading brands at Coles and Woolworths. Independent chain IGA charged 5-7 percent more than Coles and Woolworths for an identical basket of leading brand items. Choice checked110 supermarkets in 33 locations across Australia for its survey.
Rachel Clemons, "Which supermarket has the cheapest groceries?", News release, Choice, June 05, 2017, © Choice
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