Ireland's Grocery Market Heats Up As Market Leaders Compete For Bigger Market Shares

Retailer Dunnes reported sales grew 6.5 percent in the 12 weeks ending March 1, 2015, expanding its share of the grocery market in Ireland to 23.4 percent, according to Kantar Worldpanel. Data revealed the “Shop & Save” marketing campaign enabled Dunnes to increase by 25 percent the number of shopper trips with €100 or more on spending during the period covered by the study. Tesco's sales declined 3.7 percent; however, it has retained its position as Ireland's largest retailer. SuperValu's sales grew 0.4 percent, expanding its share of the market to reach 24.9 percent.