Instacart Gains Firmer Foothold In Whole Foods’ World

The 18-month, 17-city partnership between Whole Foods Market and the Instacart delivery service has been successful enough that the two companies are extending it. They will launch services in ”several” metropolitan areas this year, beginning with Orange County, Calif., and Baltimore, Md. The companies also expect to create new e-commerce and delivery solutions, while adding more stores that offer the Instacart delivery option. The extended relationship means Instacart is Whole Foods’ largest online ordering and delivery partner.