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Insight For Grocery Stores: Millennials Are A Unique Breed Of Shopper

August 11, 2015: 12:00 AM EST
A market research report finds that Millennials are more “spontaneous and adventurous” than older generations when it comes to buying foods and beverages. That spontaneity has had a major impact on the retail grocery industry, leading to revamped grocery stores and new grocery shopping formats. But to further attract Millennials, stores need to focus their marketing on carefully tailored, personalized communications (i.e., via mobile devices) that emphasize convenience and affordability. Forty-nine percent of Millennials said household budget limitations are the top restraint on grocery shopping.
"Spontaneous and Flexible Eating Habits Point to the Future of Grocery Shopping", News release, MSLGroup report, "Food Shopping in America", August 11, 2015, © MSLGroup
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