India's Online Retail Market Expected To Keep Growing, Report Says

Retail ecommerce sales in India will grow 75.8 percent to $23.39 billion in 2016, compared with 2015, according to eMarketer. Data from the market research firm’s report, “India Retail Ecommerce 2016: The Relentless Rise in Mobile Sales,” predicts strong growth during the next few years, with sales reaching $79.41 billion in 2020. Online sales, however, will account for only 2.5 percent of total retail sales in 2016, rising to 5.0 percent in 2020. Retail ecommerce growth is forecast to be driven by mobile, which will account for $15.27 billion in 2016 sales, an increase of 96.3 percent from 2015. Indian consumers’ growing adoption of smartphones is driving growth in mobile ecommerce.