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India's Fast-Growing E-Commerce Has Major Impact On Local, International Markets

March 5, 2016: 12:00 AM EST
India’s $16 billion e-commerce market is the fastest growing in the world. Although smaller than other markets, India has attracted large e-commerce companies, including U.S.-based Amazon and China’s Alibaba, which compete with domestic  firms. Also, India’s e-commerce market is likely to cause three significant changes in socio-economic conditions: it can speed up financial development; e-commerce companies can help overcome the country’s infrastructure limitations and its vast geography; and it can have a big impact on the country’s retail segment.
"India online: E-commerce in emerging markets", The Economist, March 05, 2016, © The Economist Newspaper Limited
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