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India's E-Commerce Market To Hit $38 Billion In 2016, Study Forecasts

January 1, 2016: 12:00 AM EST
India’s e-commerce market is forecast to grow 67 percent to $38 billion in 2016, compared with $23 billion in 2015, according to industry group Assocham. Growth is expected to be driven by the increase in number of Internet and mobile users. In 2015, online purchases grew significantly due to online retailers’ aggressive discounts, with higher fuel prices and wider choices pushing further growth in 2016.
Besta Shankar, "India's e-commerce sector likely to grow by 67% to Rs 2.51 lakh crore in 2016: Assocham", International Business Times, January 01, 2016, © International Business Times, India Edition
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