High-End Perfume Brands Find Their Way To Wal-Mart, Other Mass-Market Retailers

In the United States, luxury perfume brands, such as Dolce & Gabbana, Calvin Klein, and Davidoff, are finding their way to mass market retailers, including Wal-Mart, CVS, and Target. Procter & Gamble, Coty Inc., and other makers of luxury perfumes do not sell their products to mass-market retailers; however, Wal-Mart and company gain access to designer perfumes through gray-market suppliers. Despite perfume makers’ efforts to limit their products to official channels, shoppers still find many high-end perfume brands at their favorite retail outlets.