Hershey’s Kisses To Carry First Scannable SmartLabel

Holiday packages of Hershey’s Kisses will carry the SmartLabel QR code (tagged “Scan to Learn What’s Inside”), the first product that attempts to fulfill the American consumer’s desire for more transparency in food and beverage ingredients. The SmartLabel, sponsored by the Grocery Manufacturers Association, allows consumers with smartphones to scan a QR code on product packaging to access a webpage or speak to a company’s customer-service hotline. Ingredient information is available for nearly 30,000 participating products, from laundry detergents to cat food. Besides required basic nutritional information, the label discloses allergens, third-party certifications, GMOs, and extent of compliance with responsible sourcing, “fair trade” or “dolphin safe.”