Half Of Men Shopping For Grooming Products Do Research Before Making Purchases, Survey Says

Among men shopping for grooming products, 50 percent said they research for information, including consumer reviews online, before buying, according to WSL Strategic Retail, New York. Results of the How America Shops Switch-Swap-Trade 2016 report revealed those 50 percent who access information before buying do not change their mind about which to buy once they are in the store. Also, 34 percent of respondents said they are loyal to one brand when shopping for men’s grooming products, an increase of 2 percent from the 2014 report. Brand loyalty could be driven by price; however, other characteristics, such as a particular fragrance, could keep consumers coming back.