Growing Middle Class Drives Growth In Indonesia's Cosmetics Market

Personal care and cosmetics companies are expanding their presence in Indonesia. Growing middle class and expanding economy are fueling demand for cosmetics and personal care products, which prompted L’Oréal to build its largest factory worldwide in Java. The world’s largest cosmetics company reported its sales in Indonesia grew 30 percent and expects the country to become the third largest cosmetics market in Asia. Unilever and local cosmetics firm Martina Berto are also expanding their production. Cosmetics companies in Indonesia, however, have to deal with several factors, including developing products that have stronger fragrances, higher SPF protection, and are waterproof.