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Grocery Marketers Need To Embrace Modern Trends To Stay In The Race

December 17, 2015: 12:00 AM EST
A grocery industry magazine has pinpointed four trends that marketers need to embrace entering 2016. Content is now critically important to the marketing message because consumers are five times more dependent on it when shopping. They are now used to reading an average of 11 pieces of product marketing content before making a purchase. Grocers should fill that need with “creative and useful” FAQ sheets, how-to videos, and tutorials, developed with the help of “social influencers and bloggers.” Other trends: the need to measure ”engagement” in advertising, not page impressions; the need to keep up with the important – and still evolving – demographic known as Millennials; and the realization that brand loyalty is an obsolescent concept.
Bill Sussman, "4 Trends for Grocery Marketers in 2016", Progressive Grocer, December 17, 2015, © Stagnito Business Information
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