Grocery Manufacturers Association Finds Growing Support For SmartLabel Initiative

Unilever, Procter & Gamble, and Clorox are among the 30 companies supporting the SmartLabel product ingredient transparency initiative of the Grocery Manufacturers Association. Designed as a digital solution to provide shoppers with information about product ingredients, SmartLabel will include detailed data on ingredients and other product attributes. As part of the companies’ support for the initiative, they are launching SmartLabel-equipped products in late 2015 and early 2016, with some 30,000 products expected to come with the labeling system by end of 2017.