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Grocery Discounter Aldi Increases The Pressure On Low-Price Competitors

May 11, 2017: 12:00 AM EST
German discount grocery chain Aldi is solidifying its gains in the U.S. market by competing even more on price, enhancing its product line, and remodeling stores and adding new ones. Internal research shows that Aldi already undercuts Walmart prices by an average of 21 percent, and it plans to keep the pressure on. The pricing strategy, aimed directly at low-price competitors like Walmart, includes expanding its array of private-label products. The company will spend $1.6 billion to expand and remodel 1,300 of its 1,600 U.S. stores, while opening 400 new stores in Florida, Texas and on the East and West coasts within a year and a half. CEO Jason Hart said all of these moves are designed to convince grocery shoppers to start their shopping trips at Aldi. [Image Credit: © Aldi Corporation ]
Nandita Bose, "Exclusive: Aldi raises stakes in U.S. price war with Walmart", Reuters, May 11, 2017, © Thomson Reuters
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