Grocery-Delivery Startup Instacart Receives $220 Million In Additional Funding

Instacart, a newly established company seeking to provide grocery delivery services, said it has raised $220 million in January 2015. In June 2014, the company raised $44 million. Using a pool of personal shoppers, who are independent contractors, to buy and deliver goods to customers, Instacart said its business strategy focuses on grocery and creating partnerships with retailers. Instacart's purchase and delivery process involves receiving orders placed by customers, which are filled at local stores by personal shoppers.