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Grocery Chain Renames, Expands Its Natural, Organic Product Line

September 19, 2015: 12:00 AM EST
A Michigan-based retail grocery chain is combining its house organic and natural foods line under one brand name and says sit plans to expand the 225-product family to 325. Meijer says the products – including granola chips, coconut oil, macaroni and cheese, juice boxes and spices – will be branded “True Goodness” to reflect consumer desire for healthier options, especially less-processed foods. They will contain no artificial ingredients or hydrogenated oils. USDA certified organic items will not contain GMOs, growth hormones, antibiotics, conventional pesticides, synthetic fertilizers or ionizing radiation.
Susan Selasky, "Meijer expands and renames organic and all-natural line", Detroit Free Press, September 19, 2015, © www.freep.com
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