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Grocery Chain Partners With Company That Sells “Wonky” Produce

January 18, 2017: 12:00 AM EST
A Midwestern grocery chain has decided its customers are ready for “ugly” – and cheaper – fruits and vegetables. All 242 stores in the Hy-Vee Inc. family have begun to sell what is sometimes called “wonky” produce that is usually discarded because it is misshapen. Hy-Vee is working with large produce company Robinson Fresh and will offer Robinson’s Misfits line of imperfect produce. Misfits produce is sold at a lower price, benefiting customers while helping to reduce produce waste. [ Image credit: © Hy-Vee Inc.  ]
"Hy-Vee introduces 'ugly' produce to fight food waste", News release, Hy-Vee , January 18, 2017, © Hy-Vee Inc.
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