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Great Majority Of Consumers Still Prefer Shopping Offline, Study Shows

May 18, 2015: 12:00 AM EST
Brick-and-mortar stores are the preferred retail outlets of more than 70 percent of consumers, according to a survey by TimeTrade. Results of the study, which included interviewing more than 1,000 consumers, revealed 90 percent of respondents are “more likely to buy” in-store when aided by a “knowledgeable associate.” Also, 92 percent of millennial respondents said they plan to buy in-store in 2015, as often or even more frequently than they did in 2014.
"Study: 85% of Consumers Prefer to Shop at Physical Stores vs. Online", TimeTrade, May 18, 2015, © TimeTrade Systems, Inc.
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