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German Retailer Buys Start-Up That Applies An Advanced Digital Grocery Buying Model

December 12, 2014: 12:00 AM EST
German global retailer Metro Group has acquired a 15 percent stake in online food retailer Emmas Enkel, which also operates two conventional brick-and-mortar stores in Düsseldorf. Metro’s plan is to support expansion of Emmas Enkel stores in Germany and to continue supplying the company – through Metro’s sales line Real – with food, produce, household items and drugstore products, along with house brand items. Founded in 2011, Emmas Enkel sells its products at centrally located corner stores, or via smart phone and online. Purchases are then delivered to customer homes.
"Metro Group acquires stake in Emmas Enkel", News release, Metro Group, December 12, 2014, © Metro Group
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