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Fractured Prune Doughnuts: Hot, Made-To-Order, All Day

September 29, 2015: 12:00 AM EST
It’s not your grandfather’s doughnut shop. No more baking the standardized selection of treats before dawn, loading the display shelves, then selling them long after the baker has gone home. At the Fractured Prune, customers have a big variety to choose from, and the bakery chain, which sells hot, made-to-order doughnuts from dawn to long after dusk, is thriving. Customers pick the glaze and toppings they want from a list of 24 options, or choose one of the favorites. Top sellers include honey glaze and cinnamon sugar, banana glaze and vanilla wafers, and blueberry glaze and powdered sugar. The East Coast chain just opened its first California location in Santa Clara, and there are plans to open 20 more in the Bay Area.
Linda Zavoral, "Fractured Prune brings 'design your own doughnut' concept to Bay Area", San Jose Mercury News, September 29, 2015, © Digital First Media
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