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Former Ogilvy Ad Exec To Manage McDonald’s Global Brand

June 29, 2016: 12:00 AM EST
McDonald's has named Colin Mitchell, former worldwide head of strategic planning at ad firm Ogilvy & Mather, to the new position of global vice president of the McDonald’s brand. His new boss will be Silvia Lagnado, global chief marketing officer. Mitchell joined Ogilvy in 1999 and has worked on brands such as IBM, Coca-Cola, Cisco and BlackRock. As brand manager at McDonald’s, Mitchell will be responsible for “articulating the McDonald's brand vision and positioning,” and for coordinating advertising, visual identity and packaging.
Jessica Wohl, "McDonald's Names Ogilvy's Colin Mitchell as Global Brand VP", Advertising Age, June 29, 2016, © Crain Communications
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